Project Overview

Several years after I graduated from Foothill High School, the director of its Music Program reached out requesting a new logo that would align with the school’s overarching brand identity yet distinguish the department as the school’s premier creative offering.

Logo Design | Freelance | Completed 2024

Design Process

From my introductory meeting I knew the client preferred an understated style that still references music, but allows the logo to speak for itself. This guided my sketches towards a custom script that drew inspiration from musical symbols.

Version 1

The client was happy with the overall direction, but felt that the ‘s’ was too busy compared to the other two letters.

I addressed this by using the simpler form of a bass clef as the foundation for a cursive ‘s’

Finishing Touches

I enclosed the logo in a semi-circle to allow negative space for the word ‘music’ and used a tapered stroke to match the style of the custom script.

I selected a secondary typeface that doesn’t demand attention, but still carries a contemporary and creative tone.